Site Search feature is required to track customer search terms on a website. Site search helps you understand the extent to which your website visitors use the search function.
So you can understand which search terms your visitors enter in the search function or how effectively the search result providing them the necessary content on the site.
Table of Contents
How to Set up Site Search in Google Analytics
- Login to your google Analytics account
- Click on Admin then click on View Settings
- Under View Settings, set Site Search Tracking ON
- In Query parameter field, enter the query parameter such as term, search, query, keywords. You can enter one, more than one or all of them. You can also select to have Analytics strip those parameters from the URLs in your reports
- Click on Save
Also Read: How to Reduce Bounce Rate on Blog
How to Identify Search Query Parameters in Google Analytics
When visitors use search function to search any term on search your site, their queries are usually included in the URL.
For example, if your website name is yourdomain.com and visitor searches for the phrase New Bikes, then you will see the URL like: http://www.yourdomain.com?hl=en&q=new+bikes…
How to See Site Search data in Google Analytics
- Login to Google Analytics
- Navigate to View section
- Open Reports then Select Behaviour >> Site Search
In this article we have seen What feature is required to track customer search terms on a website, Site Search is a key interaction point for website visitors.
Site search is the functionality that enables users to search the content or product list of a website with speed and relevance. Site Search not only does a great site search consistently index a site to ensure that the latest content is easily accessible but it also directs users as they locate the content of a website.